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  • Building Effective Landing Pages
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    Building Effective Landing Pages General Issues

    As a result of the enquiries we have been receiving from advertisers regarding the performance of their advertising campaigns, we decided to put together this article to help prospective advertisers understand the key issues involved in running a successful banner advertising campaign. It must be borne in mind that these...

  • Don’t be Distracted - Stay Focused on Your Goals!
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    As electioneering heats up in Nigeria (if you are in Nigeria), coupled with the already crippling economic situation, it is possible for one to lose focus; to, as Yoruba people would say, get carried away by the “noise of the market”. The purpose of this writeup is to encourage you...

  • Becoming More Productive at Work – A Recipe for a Secure and Fulfilling Career
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    With the gale of retrenchment sweeping through Nigeria with companies laying off as much as one thousand two hundred or more staffs in one swoop, it would seem like this is a good time to do a critical self-assessment, to review your standing within your organization. To ask yourself these...

  • Positive Attitude Precedes Success
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    Positive Attitude Precedes Success General Issues

    In our previous write-up titled “Make the Second Half of the Year Count”, we discussed ways and provided tools you can employ to get the best out of the remaining part of the Year. In this write-up, we will discuss “positive attitude” as an essential ingredient to achieving those goals...

  • Make the Second Half of the Year Count!
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    Make the Second Half of the Year Count! General Issues

    It is with great excitement we welcome you to the second half of the year 2018. Without doubt, it has been an exciting year with all the socio-economic / political twists and turns. The good part is, it’s a new beginning! Another chance to step back, evaluate your year so...

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